Eczema is a condition that impacts over 31 million people in the United States. Nevadra Johnson found her children becoming part of the ‘1 in 10’ statistic. Like any parent, she searched high and low to find a product that was 100% natural to treat her children’s eczema. With the help of her husband, Nevadra created a natural hair and body butter that soothes their son’s eczema. They had struck gold.

Treating their son’s eczema wasn’t the only thing that this all-natural product achieved. Their son’s hair grew virtually overnight with the help of the cream. Seeing a way to share their knowledge and help others, Nevadra and Terrence packaged up their wonder cream and named it Nae Nae’s Hair Boost’.

The story of Nae Nae’s Naturals goes far deeper than just being a natural beauty brand. It’s a story of one couple’s journey to find a treatment for their son’s skin condition that is now a quest to create generational wealth and promote black love.


What is Nae Nae’s Naturals?

When Nevada’s son’s hair grew and their skin began to glow, she quickly started sharing the product with friends and family before her husband convinced her to let him post it on Facebook. Within just a few social media posts, the product went viral.

Fast forward and Nae Nae’s has been featured in several publications, including WOE Magazine, Delux, Femi, and Allure. Their products are now available for wholesale with a team of brand ambassadors promoting the Nae Nae’s Naturals message.

The brand has expanded beyond the original Hair Boost to a 7-step product range with 19 natural ingredients that hydrate your hair and skin. Nae Nae’s natural products are powered by ingredients like shea butter, vitamin E, jojoba, and argan oil.

Their inclusive product range is designed to work for all races and hair types, with a focus on women with coarse and kinky hair that needs a little extra TLC.



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