Hip-Hop is the most influential and popular music genre worldwide. Billions of people stream, download, and watch Hip-Hop music every day. Hip-Hop artists speak a universal language that captivates, mesmerizes, and educates mainstream audiences.    

Hip-Hop music possesses signature ingredients that create a unique sound, swag, and audio listening experience. Rap culture impacts everything from Wall Street to Fortune 500 companies like McDonald's.    

Travis Scott (Houston Native and Hip-Hop superstar) inked a multi-million-dollar deal with McDonald's and secure his own signature combo meal. McDonald's sales soared and confirmed rap music's revenue power.  Young black artists become millionaires and billionaires based upon the gift of Hip-Hop.  

Hollywood celebrities, NBA, NFL, and MLB professional athletes idolize rappers and flock to their live shows. Da Baby, Drake, Megan Thee Stallion, Cardi B, J. Cole, and Lil Baby represent the future of Hip-Hop.    

Major Recording Artist/Entrepreneur William Vance is a part of the new breed of Hip-Hop royalty.  Since the age of 4 years old, music has flowed through the veins and heart of William Vance.  William Vance's music contains a very eclectic sound, captivating lyrics, and trademark rap delivery, separating him from the perceived competition.    

William Vance launched Reese Records in 2017, which houses multiple entertainment entities.  In 2018, William Vance self-distributed the EP William Vance' and 'The is Who I Am' to high praise and immediate social media fanfare.   His latest commercial release, 'Truth Be Told,' is an eight-track EP packed with multiple music vibes.  'Truth Be Told' is a complete body of musical work and illuminates William Vance's creative genius.  

William Vance's diverse sound and lifestyle enables him to create his own lane of music. When you hear a William Vance record, it penetrates a listener's heart and stimulates their mind beyond normal. William Vance understands his purpose in life, and it reflects within his music and business moves.   

William Vance doesn't believe in a 'Plan B.' William Vance's life belongs to music, and nothing will prevent his flight of destiny from taking off.   

Jonathan P-Wright is a freelance writer for RESULTSANDNOHYPE and RADIOPUSHERS.   

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